Internet movie giant Netflix announced today that it will offer $1 million to the individual who can best devise a marketing strategy convincing customers the mega movie and TV show provider can stream any content requested.
“Since we announced that streaming would be the best way to reach customers, we’ve been inundated with millions of requests, ” one Netflix executive, who wished not to be identified, whispered to me. “We definitely need to get the leg up on any competitor offering streaming services.”
The media giant hopes to convince customers complaining of the lack of streaming options their doubts are unfounded.
“We try to cater to requests. Netflix does provide the latest, most requested television shows, but we go further. We try to gauge what viewers want to see most. That’s how we can provide a title like “Gay Bed & Breakfast of Terror’.”
A winner is set to be announced on April 30th, 2013.