Is Warner Brothers Getting Wise with Piracy?

Warner Bros logo WB logoTorrentFreak is reporting on interesting developments within the Hollywood studios currently treating piracy as nothing short of sacrificing newborns in Satanic rituals. It seems some within the bureaucracy are starting to realize that piracy is reflecting audience demand and can be used as a measurable indicator .

Warner Brothers’ anti-piracy exec David Kaplan:

“Generally speaking, we view piracy as a proxy of consumer demand…Accordingly, enforcement related efforts are balanced with looking at ways to adjust or develop business models to take advantage of that demand by offering fans what they are looking for when they are looking for it.”

This falls in line with a recent study indicating that a crackdown on piracy has some slight effect on blockbusters but is much more hurtful on independent features that have little chance at big screens anyway and that file sharers actually purchase media and attend events.

If the big studios were smart, they would take this knowledge and cater directly to the audiences they want to appear for certain features as they  localize events  in independent theaters.  Sundance does a bit of that already with stars making personal appearances with their films at special screenings.

This would, however, assume a respect for a moviegoer’s choice, and the studios are ill-equipped for that idea. When you have to travel 30+ miles to see a movie you want to see in a theater, you don’t have that choice. If studios learn to distribute their PR budgets among movies more evenly and come up with better ideas for filling the seats, they’ll diminish piracy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s