Hyatt’s Classic Video (3rd location) (Courtesy: Rochester City Newspaper)
by Legendary Lew
In 1976 when Kodak was booming, and Rochester NY was, as a local newspaper crowed, “The Oz of the East,” Bob Hyatt expanded his 10 year-old stereo business into the brand new market of home video. He began acquiring Beta tapes of popular feature films and renting them to folks in the community and surrounding area. Soon, Hyatt’s Classic Video became a mecca for those who searched for a wide variety of titles from all over the world. Known for his tendency to “pack rat” videos and formats, he kept Betas, VHS, VideoDiscs, DVDs and even 8mm video features (used in the 1980s primarily on airlines) for as long as he could possibly keep them.
Hyatt’s Classic Video, located in East Rochester, New York, was more than a video store for me. I worked there for a few years in the late 1990s, but was a steady customer for a long time before that.
While I worked at Hyatt’s, I took the opportunity to check out and view the most mind-blowing collection of odd movies and TV shows I could have ever seen before the advent of the internet. Only the tragically short-lived Buffalo video store, Mondo Video, could come close to the strangeness of his collection.
But Bob didn’t really set out to gather the weirdest movies ever. He wanted the largest, so as to appeal to as much of the community as possible. From family features to art house obscurities, Bob had them all. He also, out of necessity for any indie video store to remain alive, had porn ranging all the way back to the 1970s. In fact, his insistence on stocking adult films from the very dawn of video ensured a devoted audience who shied away from the “plastic figures” of later DTV smut.
During the time I worked there, Hyatt’s had monthly rental specials for titles beginning with randomly selected letters of the alphabet. Looking through the lists, I began to wonder what certain mysterious titles were. This was before I had internet access, so looking up titles on IMDB was yet to be a convenience.
I searched through the VHS titles and decided to watch all the titles I did not recognize, especially those that were distributed by second line distributors. No MGMs nor Paramounts for me. I was watching titles from Sinister Cinema, Paragon, Gorgon and Vestron Video.
And boy, did that change my movie viewing life! Titles like Sweet Sugar, The Jar, The Cars That Ate Paris, W (from the Philippines), One-Armed Executioner, Circle of Power, The Killing of Satan, Beyond the Doors, The Loved One and many more astounded me. With the blessing of Bob, I created a photocopied newsletter of sorts, reviewing those and other selected strange titles. Once unknown neglected cult movies, sitting on the shelves literally collecting dust, began moving, and encouraged some lively chat with astounded customers.
This reaction fed a passion and obsession for unusual and strange cult movies that lives to this day. I carried it forward to Chicago, my new home, where brick and mortar video stores like Facets and Odd Obsession became my new searching grounds. With the explosion of digital sources, some of the finds became easier and with better visual quality. The marketability of cult movies, thanks to the success of directors like Quentin Tarantino, increased the likelihood of finding strange movies finally released on DVD.
Even so, some titles in Hyatt’s collection still haven’t seen a digital release. Finding them is the glory of browsing brick and mortar video stores.
Which makes the impending closure of Hyatt’s Classic Video a shame. However, I don’t take this as something that’s necessarily sad.
Hyatt’s Classic Video was an astounding success. It remained in business as a video store for 41 years! I don’t know of any video store, independent or otherwise, that has lasted as long as Hyatt’s. If so, it certainly has not been within the area.
It fought off other competing indies as well as Blockbuster Videos–4 of them surrounded Hyatt’s within a 3 mile radius at one point. Blockbuster actually was born and collapsed while Hyatt’s survived. Bob made the decision not to sell to Blockbuster at a crucial time during the 1990s and I’m so glad he saved the store.
Bob’s decision, in no small way, changed my life. It generated the interest and excitement for weird movies that I eventually carried to Night School (some of the movies I presented, I had first seen when I rented them from Hyatt’s) and will definitely be one of the acorn seeds that develops into Vital Media later this year and into 2018. I know for a fact that the store has influenced other media makers and film lovers.
So Hyatt’s Classic Video will soon be no more. But the spirit of indie will carry on with this site, Thrillo Pad Productions and all my future work.
Thanks to The Hyatt Family.