by Legendary Lew
Variety reports that last year, attendance for the 18-24 year-old age bracket in movie theaters dropped like a stone. It’s serious because, you know, everyone else is dead and will never benefit from films aimed toward them:
The number of frequent moviegoers in the all-important 18-24 age group plunged an unprecedented 21% in 2013, according to MPAA annual statistics released Tuesday at Cinemacon, while attendance in the 12-17 age bracket also saw a precipitous drop off, falling almost 15%.
Frequent filmgoers from 12-24 are likely spending much of their previous moviegoing time watching a variety of other screens.
Well, heavens to Betsy, whatever shall a bloated, non-innovative, money-wasting, inefficient, money-gouging, hypocritical corporate entity do?!
I know! Call in MPAA head Chris Dodd to give the industry a pep talk:
“We need to keep exploring fresh ways of leveraging our new technology to drive traffic to your theaters,” Dodd insisted during his keynote address delivered Tuesday at CinemaCon in Las Vegas.
“We can embrace technology, and use it to complement our offerings,” Dodd added.
I practically shat blood laughing so hard when reading these statements. This is the same Chris Dodd that backed the SOPA and PIPA legislations–so much so that he extorted the White House to try and have its support. SOPA and PIPA would have destroyed the internet as we know it with opposition to the legislation coming from internet companies that regularly help Hollywood promote its films. The public response to Dodd and SOPA/PIPA supporters was a whole lot of this.
It’s also the same Chris Dodd that supported the arrest of Kim Dotcom, only to have the case against him implode over embarrassing allegations, not the least of which was Dotcom’s assertion that he was ready to start a legally-created IPO with MegaUpload. (Dotcom’s new company, Mega, has since created an IPO in New Zealand)
Now, Dodd wants to urge the industry to use technology, i.e the internet, to boost theater tix sales. Never mind that he tried to explode it a couple of years ago and will, no doubt, try again, unless Dodd has some other new type of technology he wants to introduce to the world. Oh wait, I forgot, Hollywood doesn’t have one.
Next time Chris Dodd gives a speech, I suggest this type of formal attire.